After noticing a number of lonely storefronts and seeing his favorite Melrose Avenue boutique close last winter, Joshua Jordison decided to take action. Says the Los Angeles native: “I am a music industry guy and have been involved in producing hundreds of events. I started to ask myself what I could do to get people excited about shopping again.”
That’s when he got the idea for ThreadCrawl, a citywide sale from Aug. 19-25 that he hopes will lure shop-a-holics away from their screens and onto their feet. Jordison says his foray into the fashion realm involves hundreds of stores, most of which will off 20 percent off all merchandise. Many stores are offering a bigger discount on select items.
Restaurants, bars, salons, spas and other merchants are also participating.
ThreadCrawl tickets are $17 and are good for the entire event. There is no limit on how much you can buy. Also, says Jordison, $2 from every ticket sold will be donated to City of Hope.
While shopping, get inspired by Jordison’s carpe-diem approach. If you think, “I’m not sure I have anywhere to wear this,” then find somewhere fun to go!